Politics aside*, ‘Vote Leave, Take Control’ and ‘Make America Great Again’ are winning slogans. They encapsulate strong messages in simple,… Read more Words Work
Author: jasonmackenzie
Strategist, consultant, speaker, campaigner. PR and marketing professional. Managing Partner, Corporate Communications at Nudge Factory. Former President of the Chartered Institute of Public Relations (CIPR). FCIPR, FCIM, Founding Chartered Public Relations Practitioner, Chartered Marketer.
The business of branding: From vision and values to hearts and minds
I’m preparing a branding workshop for a new business, going back to brass tacks* and writing it from scratch. It’s… Read more The business of branding: From vision and values to hearts and minds
Alternative facts, fake news, and filter bubbles – navigating the new(s) norm
‘Post-Truth’ was the Oxford Dictionaries Word of the Year in 2016. It’s a contemporary adjective for an ancient concept. It defines an… Read more Alternative facts, fake news, and filter bubbles – navigating the new(s) norm
Compelling corporate communications: proposition, positioning, perception, persuasion.
After MacKenzie* and Jeff divorce, Bill might become the richest person in the world again. With a $96 billion fortune,… Read more Compelling corporate communications: proposition, positioning, perception, persuasion.
Defining PR
PR is about reputation, but it must do more than generate and maintain awareness and positive perception. It should help… Read more Defining PR
The pre-eminence of positioning
I’m a strategist, a marketer, a PR man, an integrated communications guy and an advocate of the importance of branding… Read more The pre-eminence of positioning
