Politics aside*, ‘Vote Leave, Take Control’ and ‘Make America Great Again’ are winning slogans. They encapsulate strong messages in simple,… Read more Words Work
I’m preparing a branding workshop for a new business, going back to brass tacks* and writing it from scratch. It’s… Read more The business of branding: From vision and values to hearts and minds
‘Post-Truth’ was the Oxford Dictionaries Word of the Year in 2016. It’s a contemporary adjective for an ancient concept. It defines an… Read more Alternative facts, fake news, and filter bubbles – navigating the new(s) norm
After MacKenzie* and Jeff divorce, Bill might become the richest person in the world again. With a $96 billion fortune,… Read more Compelling corporate communications: proposition, positioning, perception, persuasion.
PR is about reputation, but it must do more than generate and maintain awareness and positive perception. It should help… Read more Defining PR
I’m a strategist, a marketer, a PR man, an integrated communications guy and an advocate of the importance of branding… Read more The pre-eminence of positioning