Skip to content
  • About
  • Media
  • Organisations

Jason MacKenzie

Strategist, speaker, communications consultant, campaigner

Author: jasonmackenzie

Strategist, consultant, speaker, campaigner. PR and marketing professional. Managing Partner, Corporate Communications at Nudge Factory. Former President of the Chartered Institute of Public Relations (CIPR). FCIPR, FCIM, Founding Chartered Public Relations Practitioner.

Words Work

Posted on April 4, 2019April 4, 2019 by jasonmackenzie

Politics aside*, ‘Vote Leave, Take Control’ and ‘Make America Great Again’ are winning slogans. They encapsulate strong messages in simple,… Read more Words Work

The business of branding: From vision and values to hearts and minds

Posted on March 9, 2019March 10, 2019 by jasonmackenzie

I’m preparing a branding workshop for a new business, going back to brass tacks* and writing it from scratch. It’s… Read more The business of branding: From vision and values to hearts and minds

Alternative facts, fake news, and filter bubbles – navigating the new(s) norm

Posted on February 6, 2019March 9, 2019 by jasonmackenzie

‘Post-Truth’ was the Oxford Dictionaries Word of the Year in 2016. It’s a contemporary adjective for an ancient concept. It defines an… Read more Alternative facts, fake news, and filter bubbles – navigating the new(s) norm

Compelling corporate communications: proposition, positioning, perception, persuasion.

Posted on January 30, 2019March 9, 2019 by jasonmackenzie

After MacKenzie* and Jeff divorce, Bill might become the richest person in the world again. With a $96 billion fortune,… Read more Compelling corporate communications: proposition, positioning, perception, persuasion.

Defining PR

Posted on July 28, 2013January 8, 2019 by jasonmackenzie

PR is about reputation, but it must do more than generate and maintain awareness and positive perception. It should help… Read more Defining PR

The pre-eminence of positioning

Posted on February 23, 2013February 24, 2013 by jasonmackenzie

I’m a strategist, a marketer, a PR man, an integrated communications guy and an advocate of the importance of branding… Read more The pre-eminence of positioning

WordPress.com.
Cancel