My bookshelves heave with books. I cannot resist adding to my collection.
Whilst I’ve read some of all of them, I’ve only read all of some of them.
One notable exception is David Ogilvy’s ‘Confessions of an Advertising Man’, which I dip into often and have read through twice.
My battered old copy was printed a decade before I was born and bought for R30 in 2004 in a second hand bookstore on Cape Town’s Long Street. The proprietor told me that it was his favourite book. To this day, I don’t know whether he was telling the truth.
Ogilvy was a legend who lead a fascinating life. He was a chef in the Hotel Majestic in Paris, an Aga salesman in Scotland and worked at the British Embassy in Washington, before launching his own advertising agency.
This book is packed with wisdom, wit and business-savvy observations. Ogilvy was a copywriter, storyteller and wordsmith par excellence. I guarantee that you will benefit from his sagacity.
“In your day-to-day negotiations with clients and colleagues, fight for the kings, queens and bishops, but throw away the pawns. A habit of graceful surrender on trivial issues will make you difficult to resist on those rare occasions when you must stand and fight on a major issue.”